Business Growth

Customer segmentation means dividing your customers into groups that share similar needs, behavior or value, so you can send each group the right message, offer and level of service. Instead of sendin...

An NPS survey asks customers one simple question: how likely are they to recommend your business to a friend or colleague? The answers give you a Net Promoter Score, but the real value comes from what...

A customer referral program rewards your existing customers for recommending your business to friends, family or colleagues, turning word of mouth into a steady, trackable source of new clients. Inste...

Digital loyalty cards are loyalty cards that live in a customer's phone, usually in Apple Wallet or Google Wallet, instead of in a wallet full of paper stamp cards. Customers add the card in a few...

A loyalty points program rewards customers with points for purchases and other actions, which they can later exchange for discounts, free products or perks. Done well, it gives regular customers a cle...

RFM analysis is a simple way to segment customers by how recently they bought, how often they buy and how much they spend, so you know who to reward, who to win back and who to leave alone. It uses da...

A restaurant CRM helps restaurants, cafes and small hospitality groups turn first-time diners into regulars by keeping every guest, reservation, order preference and message in one place. Instead of r...

CRM KPIs are the handful of numbers that show whether your leads, sales and customer relationships are getting healthier or worse. The most useful ones track three things: how many good leads come in,...

Lead scoring is a simple way to decide which leads your sales team should contact first. Each lead gets points for who they are and what they do, such as matching your ideal customer, asking for a pri...

A CRM for beauty salons helps salons and beauty studios keep clients coming back on a regular rhythm. It brings bookings, client profiles, service history, stylist preferences, reminders and rebooking...

A CRM for fitness centers helps gyms and studios turn trial visitors into members and keep those members training for longer. It brings leads, trial bookings, membership renewals, class schedules, att...

A CRM for cinemas helps movie theaters turn one-time ticket buyers into regular guests. It connects online bookings, loyalty and memberships, targeted campaigns for premieres, group bookings, concessi...