About Lua CRM
Lua CRM na powerful and easy-to-use customer relationship management system wey dem design to help businesses streamline their operations, make customer interactions better, and grow through data-based insights.

Our Journey
From years of experience to revolutionary AI-powered innovation
12+ Years of Experience
With over a decade of experience in business automation and CRM solutions, our team has been at the vanguard of digital transformation, assisting businesses to streamline their operations and achieve their objectives.
The Haysell Chapter
Our previous venture, Haysell, was a testament to our commitment to business automation. After its successful exit, we gained invaluable insights that became the foundation for something even more revolutionary.
AI-Powered Innovation
Armed with years of experience and a vision for the future, we created Lua CRM - the world's first fully AI-generated CRM system, combining deep industry expertise with cutting-edge AI capabilities.
Future Vision
Today, we continue to push the boundaries of what's possible in business automation, with Lua AI at the core of our innovation, constantly evolving and adapting to meet the needs of modern businesses.
Our Mission & Vision
Our Mission
To revolutionize business automation by creating an intelligent, AI-powered CRM system that adapts to your needs in real-time. We dey committed to making business management easy-easy, efficient, and enjoyable through innovative technology and exceptional service.
Our Vision
To be the global leader in AI-driven business automation, empowering organisations of all sizes to achieve unprecedented growth and success. We envision a future where every business has access to intelligent tools that anticipate their needs and evolve with them.
Our Core Values
HONESTY
We maintain transparency in all our dealings, starting with ourselves and extending to our clients. Our commitment to honesty builds trust and lasting relationships.
RELIABILITY
We prioritise the privacy and security of our users' data and business information. Our systems are built with reliability and trust at their core.
CARE
We nurture our team members and extend that care to our valued clients. Every interaction is an opportunity to demonstrate our commitment to excellence.
DETERMINATION
Our focused actions and commitment drive our team's continuous growth and success. We never settle for less than excellence in everything we do.
TEAMWORK
We believe that exceptional results are achieved through collaborative team efforts and shared goals. Our success is built on the foundation of strong teamwork and mutual support.
Why Choose Lua CRM
Lightning Fast Implementation
Get started in minutes, not months. Our AI-powered system adapts to your needs right away.
AI-First Approach
Designed from scratch with AI as its foundation, not as an add-on.
Custom Features On Demand
Need a new feature? Our AI will develop and implement it for you right away.
Our Management Team
Meet the visionaries behind Lua CRM
Lua AI: Your Intelligent Business Partner
Experience the future of business automation with Lua AI, your 24/7 intelligent assistant that adapts and evolves with your needs.
Always Available
Lua AI dey your constant companion, available 24/7 to assist with any business needs. Whether you dey work late or start early, our AI dey always ready to help.
Adaptive Intelligence
Our AI learns from your business patterns and adapts to your specific needs, providing personalised solutions and recommendations for optimal performance.
Instant Feature Development
Need a new feature? Simply request it, and Lua AI will develop and implement it for you. No waiting, no complex development cycles - just instant solutions.
Proactive Updates
Stay ahead with automatic notifications about new features and improvements. Lua AI ensures you're always using the most advanced capabilities available.
Experience the Power of AI-Driven Business
With Lua AI, you no be just dey get CRM system - you dey get intelligent business partner wey grow and evolve with your needs. Our AI dey continuously learn from your business operations, dey anticipate your requirements, and dey deliver solutions before you even ask for them.



Join 130+ Satisfied Customers
Start your journey with Lua CRM today
Client Success Stories
Hear from businesses that have transformed with Lua CRM
Lua CRM has transformed our customer management process. The user-friendly interface and robust features have enabled us to increase our customer satisfaction by 40% while significantly reducing response times.

Mari Kask
Chief Executive Officer, BaltiTech Solutions OÜ
The automation features in Lua CRM have streamlined our sales process dramatically. We've seen a 35% increase in conversion rates and better team collaboration since implementation.

Jaan Tamm
Sales Director, Nordic Retail AS
As a growing business, Lua CRM has been essential in expanding our operations. The analytics and reporting features provide vital insights for decision-making.

Liis Sepp
Operations Manager, Tallinn Growth Limited
Commonly Asked Questions
Lua AI na our revolutionary AI engine wey dey power di whole CRM system. E dey continuously learn from your business operations, adapt to your specific needs, and even fit develop new features on demand. Di AI dey analyze patterns for your data, automate routine tasks, and provide intelligent insights to help you make better business decisions. Wetin make am unique na im ability to understand your business context and evolve with your needs.
Yes! One of the most powerful aspects of Lua AI is its ability to generate and implement new features on demand. When you request a new feature, our AI analyses your requirements, designs the solution, and implements it directly into your system. This process typically takes minutes rather than weeks, and the features are fully integrated with your existing workflows. The AI ensures that new features maintain consistency with your current setup and follow best practices.
Security na our top priority. All AI-generated code and features go through multiple layers of security checks and validation. Our AI dey trained on secure coding practices and follows industry-standard security protocols. Additionally, all generated features dey automatically tested for vulnerabilities and compliance with security standards before being deployed to your system.
Unlike traditional CRM systems, Lua CRM is built from the scratch with AI at its core. This means it's not just a tool that you use - it is an intelligent system that actively works with you. It learns from your business operations, anticipates your needs, and evolves with your requirements. The system can automatically adjust its features, workflows, and interfaces based on how you use it, making it uniquely suited to your business.
Our AI dey designed wit privacy an compliance as di core. E dey automatically enforce data protection regulations like GDPR an CCPA, dey make sure say all data processing an storage dey meet di legal requirements. Di AI fit identify sensitive information an apply appropriate security measures, while also maintaining detailed audit trails of all data access an modifications.
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