Kopanyo ya WhatsApp Business CRM: Tlisa Dipuisano mo Inboxong ya Lua CRM ya Gago

Go golaganya WhatsApp Business le CRM (WhatsApp Business CRM integration) go golaganya metlotlo ya kgwebo ya gago ya WhatsApp le CRM ya gago, gore melaetsa ya bareki e goroge mo inbokoseng e e arolelanwang gaufi le dintlha tse dingwe tsa bareki go na le go nna mo fonong ya mmereki a le mongwe. Mo dikgwebong tse bareki ba tsone ba ratang go kwala mo WhatsApp, se se fetola tiro ya letsatsi le letsatsi: melaetsa e bonwa ke setlhopha sotlhe, ga go na yo o tshwanelang go romela di-screenshot mme motlotlo mangwe le mangwe o ka golaganywa le moreki yo o siameng. Kaedi eno e tlhalosa gore WhatsApp Business CRM integration ke eng, ke eng fa e le botlhokwa, ka moo Lua CRM e tsamaisang WhatsApp Business ka teng ka inboko ya yone ya dikanale tsotlhe (omnichannel inbox), ka moo o ka baakanyang setlhopha sa gago ka teng pele o e golaganya le ka moo o ka mesang ka teng gore a e dira sentle. E kwaletsoe beng ba dikgwebo, ditlhopha tsa di-thekiso le ditlhopha tsa tshegetso mo dikgwebong tse dinnye le tse magareng.

Dintlha kgolo tse di botlhokwa

• Go golaganya WhatsApp Business le CRM go tlisa metlotlo ya bareki ya WhatsApp mo teng ga CRM, gore setlhopha se berekele mo lefelong le le lengwe.
• Mo Lua CRM, WhatsApp Business ke karolo ya di-integration tsa Omnichannel Inbox, tse di golaganyang dikanale tsa melaetsa le imeile go amogela metlotlo ya bareki mo inbokoseng e le nngwe e e kopaneng.
• WhatsApp Business e golaganya WhatsApp Business API gore melaetsa e e tsenang e tshwarwe mo inbokoseng ya dikanale tsotlhe.
• Melemo e megolo ke tebelopele e e arolelanwang, dikarabo tse di bofefo, beng ba ba phepafetseng ba motlotlo mongwe le mongwe le histori ya moreki mo rekoteng e le nngwe.
• Pele ga go golaganya, dumalanang gore ke mang yo o arabang, ka bofefo bo bo kae le gore ke eng le tshwanetseng go le rekhota morago ga motlotlo mongwe le mongwe.
• Latela nako ya karabo, metlotlo e e sa arabang le metlotlo e e fetogang ditumalano kgotsa di-booking.

WhatsApp Business CRM integration ke eng?

WhatsApp ke lekeana la melaetsa le bareki ba le bantsi ba le dirisang go botsa dipotso, go kopa ditlhwatlhwa le go buka ditirelo. Fa kgwebo e tsamaisa di-chat tseo mo fonong ya motho ka sebele kgotsa mo lekeaneng le le lengwe la komputara, metlotlo e nna ka kwantle ga CRM. Go golaganya WhatsApp Business le CRM go golaganya kanale eo le CRM ya gago gore metlotlo e e tsenang e goroge mo inbokoseng ya CRM, mo setlhopha se ka e buisang le go e araba le go e golaganya le direkote tsa bareki.

Inboko ya dikanale tsotlhe (omnichannel inbox) e tswelela pele gape: e phutha metlotlo go tswa mo dikanaleng di le mmalwa, jaaka WhatsApp Business, Telegram le Facebook Messenger, mo ponong e le nngwe. Setlhopha sa gago ga se tlhole se fetola magareng ga di-app go bona gore ke mang yo o emetseng karabo.

Ke eng fa o tshwanetse go golaganya WhatsApp Business le CRM ya gago

Melaetsa e emisa go nna mo fonong e le nngwe

Fa motho a le mongwe a na le akhaonto ya WhatsApp ya kgwebo mo fonong ya gagwe, motlotlo mongwe le mongwe wa moreki o mo go ene. Fa a le mo tirong, a lwala kgotsa a tlogela khampani, melaetsa e a emela. Mo inbokoseng e e arolelanwang ya CRM, setlhopha sotlhe se ka bona le go tsweletsa metlotlo.

Motlotlo mongwe le mongwe o na le mong wa one

Mo ditlhopheng tsa chat kgotsa di-screenshot tse di rometsweng, ga go phepa gore ke mang yo o rwalang maikarabelo a karabo. Mo inbokoseng ya CRM, motlotlo o ka abelwa motho, gore go nne phepa gore ke mang yo o tshwanetseng go araba.

Histori ya moreki e mo lefelong le le lengwe

Fa chat e nna gaufi le rekote ya moreki, motho yo o arabang o ka bona ditheko tsa nako e e fetileng, ditumalano tse di bulegileng le dintlha. Dikarabo di nna tse di maleba mme di sa boeletsege.

Tsela ya go latela e nna e e kgonagalang

Potso ya WhatsApp ka tlhwatlhwa gantsi ke tshimologo ya thekiso. Fa motlotlo o le mo CRM, o ka lebisa mo tumalanong, tirong kgotsa mogopolong go na le go lebalwa mo lenaaneng la chat. Kaedi ya rona ya go tsamaisa baleboelwa (lead management) e tlhalosa gore o ka tsweletsa dipotso tse pele jang.

WhatsApp mo fonong kgatlhanong le WhatsApp mo inbokoseng ya CRM

Ka moo WhatsApp Business e dirang ka teng mo Lua CRM

Mo tsebeng ya di-integration ya Lua CRM, WhatsApp Business e tlhagisiwa mo karolong ya Omnichannel Inbox. Karolo eo e golaganya dikanale tsa melaetsa le imeile gore metlotlo ya bareki e amogelwe mo inbokoseng le le lengwe le le kopaneng. WhatsApp Business e golaganya WhatsApp Business API go tshwara melaetsa e e tsenang mo inbokoseng ya dikanale tsotlhe. E nna fa thoko ga Telegram Inbox, Facebook Messenger le Instagram Direct, gore kgwebo e kgone go tlisa dikanale tsa yone tse kgolo tsa chat mmogo go na le go tsamaisa nngwe le nngwe ka thoko.

Go tswa foo fa WhatsApp Business e golagantswe, metlotlo e goroga mo inbokoseng ya dikanale tsotlhe, mo setlhopha sa gago se ka berekang le yone mmogo le karolo e e setseng ya Lua CRM: direkote tsa bareki, ditumalano, ditiro le boikemisetso (automation). Go tlhoma kgolagano ka bo yone, latela ditaelo tse di bontshitsweng tsa WhatsApp Business mo Lua CRM kgotsa kopa setlhopha sa Lua CRM thuso. Fa o tlhoka integration e e sa tlhagisiwang, tsebe ya di-integration e na le kgetho ya Request Integration.

Ka moo o ka baakanyang setlhopha sa gago ka teng pele o golaganya WhatsApp Business

Kgolagano ya sebotegeniki ke sephatlo fela sa tiro. Sephatlo se sengwe ke go dumalana gore setlhopha se tla dirisa inboko jang. Di-kgato tse di a thusa:

1. Dirang tshwetso ya gore ke akhaonto efe ya WhatsApp e e leng kanale ya kgwebo. Dirisa akhaonto e le nngwe ya semmuso ya WhatsApp Business e bareki ba seng ba e itse, go na le tse di mmalwa tsa motho ka sebele.
2. Tlhopha yo o arabang. Nna le maina a batho kgotsa setlhopha se se ikarabelelang mo metlotlong ya WhatsApp le mothusi wa dinako tsa fa go tshwaregile.
3. Tlhomamisa nako e e beilweng ya go araba. Ka sekai, karabo ya ntlha mo dioreng tsa tiro ka letsatsi leo. E kwale fa fatshe gore mongwe le mongwe a itse seelo se.
4. Dumalanang ka melao ya go abela tiro. Tsaa tshwetso ya gore motlotlo o tshwanetse go fetisediwa leng mo go tsa thekiso (sales), thuso (support) kgotsa mo modiring yo mongwe ka wena.
5. Baakanya dikarabo tsa gale le gale. Kwala dikarabo di le dikhutshwane, di le botsalano tsa dipotso tsa gantsi jaaka ditlhwatlhwa, dinako tsa go bula le go tsamaisa dithoto.
6. Tlhalosa se se tshwanetseng go kwadisiwa. Dumalanang gore motlotlo o tshwanetse go tlhama deal, tiro kgotsa ntlha mo rekotong ya modirisi leng.
7. Nokanya WhatsApp Business. Nokanya molaetsa o mo Lua CRM gore metlotlo e metsha e goroge mo omnichannel inbox.
8. Tlhatlhoba morago ga dibeke di le peli. Lekola dinako tsa go araba le metlotlo e e sa arabang, mme o baakanye melao.

Ditsela tse di gaisang tsa go tsamaisa metlotlo ya WhatsApp

Araba jaaka motho, e seng jaaka roboto

WhatsApp ke tsela ya metlotlo ya motho ka sebele. Dikarabo tse di khutshwane, tse di phepafetseng le tse di botsalano di wela sentle go na le melaetsa e e telele ya semmuso.

Fetsa motlotlo

Fa potso e arabilwe kgotsa thata e rarabolotswe, tshwaya motlotlo jaaka o o fetsweng gore inbox e bontshe fela se se sa ntse se tlhoka tlhokomelo.

Gokaganya metlotlo le badirisi

Nokanya motlotlo mongwe le mongwe mo rekotong e e nepagetseng ya modirisi, gore modiri yo o latelang a bone ditso tsa motlotlo.

Fetola dipotso go nna dikgato tse di latelang

Fa modirisi a botsa ka tlhwatlhwa kgotsa go nna teng ga dithoto, tlhama deal kgotsa tiro ya go latela. Thulaganyo e e siameng ya CRM automation e ka goketsa setlhopha fa nako ya go latela e gorogile.

Tlotla sephiri

Abelana metlotlo ya badirisi fela le batho ba ba e tlhokang, mme o latele melao ya selegae ya go sireletsa data.

Sekai sa pontsho: kgwebo ya ditirelo e e emisang go foso melaetsa ya WhatsApp

Akanya ka khampani e potlana ya ditirelo e mo go yone badirisi gantsi ba pehang le go botsa dipotso mo WhatsApp. Mong wa kgwebo o ne a tlwaetse go araba ka mogala wa gagwe wa letsatsi le letsatsi maitseboa, mme melaetsa e mengwe e ne e arabiwa morago ga letsatsi. Morago ga go nokanya WhatsApp Business mo inbox ya CRM, badiri ba le babedi ba abelana metlotlo mo motshegareng, motlotlo mongwe le mongwe o gokagantswe le modirisi mme dipotso tsa ditlhwatlhwa di fetoga ditiro tsa go latela. Se ke sekai fela go bontsha tsamaiso ya tiro, e seng thuto e e mecheng.

Dipalopalo tse di tlhokegang go lekolwa

Nako ya karabo ya ntlha

Averaji ya nako magareng ga molaetsa wa ntlha wa modirisi le karabo ya ntlha go tswa mo setlhopheng sa gago.

Metlotlo e e sa arabang

Palo ya metlotlo e e sa ntseng e emetse karabo kwa bokhutlong tsa letsatsi le letsatsi.

Metlotlo e e fetotsweng kgwebo

Metlotlo ya WhatsApp e e gogelang mo deal, booking kgotsa thekiso ÷ metlotlo yotlhe e metsha ya WhatsApp.

Metlotlo mo modiring a le mongwe wa setlhopha

Kafa metlotlo e mekanweng ka teng mo setlhopheng, go lemoga tiro e ntsi go le gale. Bona lenaane la rona la CRM KPIs go bona dikgopolo tse di oketsegileng.

Dipotso tse di botswang gantsi

Tshobokanyo

Koketso ya WhatsApp Business CRM e fetola metlotlo e e phatlaletseng go nna metlotlo e e abelanwang le e e ka lekolwang. Ka Lua CRM, WhatsApp Business e tlisa metlotlo eo mo omnichannel inbox gaufi le direkoto tsa gago tsa badirisi, di-deal le ditiro. Dumalanang gore ke mang yo o arabang le gore ka lebelo le le kae, nokanya tsela mme o tlhatlhobe maduo morago ga dibeke di se kae. Go bona ditsela tse di oketsegileng tsa go dira gore badirisi ba boele, bala kaelo ya rona ya ditsela tsa go tsweledisa badirisi. Go bapisa le tsela e nngwe ya melaetsa e e sotse e builwe mo blogong ya rona, bona kaelo ya Telegram CRM integration.