Kopanyo ya Facebook Messenger le CRM: Tlisa Dipuisano tsa Tsebe mo Inbokoseng ya Gago ya Lua CRM

Kgolagano ya Facebook Messenger CRM e golaganya motlotlo wa melaetsa wa Tsebe ya gago ya Facebook Messenger le CRM ya gago, mo melaetsa ya bareki e gorogang mo inboxeng e e abelanwang thoko le datha e nngwe ya bareki ba gago lebakeng la go nna fela mo gare ga Meta Business Suite kgotsa mo akhaonteng ya motshwari a le mongwe fela. Bakeng tsa dikgwebo tse bareki ba tsone ba batlang go kwala mo Messenger, se se fetola tiro ya letsatsi le letsatsi: melaetsa e bonwa ke setlhopha sotlhe, ga go na yo o patelesegang go romela ditshwantsho tsa skrine le motlotlo mongwe le mongwe o ka golaganngwa le moreki yo o siameng. Kaedi e, e tlhalosa gore kgolagano ya Facebook Messenger CRM ke eng, ke eng fa e le botlhokwa, ka moo Lua CRM e tsamaisang Facebook Messenger ka teng ka inbox ya yone ya omnichannel, ka moo o ka baakanyang setlhopha sa gago ka teng pele o e golaganya le ka moo o ka mefang ka teng gore a e dira tiro. E kwaletsoe beng ba dikgwebo, ditlhopha tsa thekiso le ditlhopha tsa tshegetso mo dikgwebong tse dinyenyane le tse di magareng.

Dintlha tsa botlhokwa

• Kgolagano ya Facebook Messenger CRM e tlisa metlotlo ya Page Messenger mo CRM, mo setlhopha se dirang go tswa mo lefelong le le lengwe.
• Mo Lua CRM, Facebook Messenger ke karolo ya dikgolagano tsa Omnichannel Inbox, tse di golaganyang mefuta ya melaetsa le imeile go amogela metlotlo ya bareki mo inboxeng e le nngwe e e kopantsweng.
• Lua CRM e go letlelela go golaganya Tsebe ya Facebook go amogela metlotlo ya Messenger mo inboxeng ya omnichannel.
• Dipoelo tse di kgethegileng ke go bona dilo mmogo, diphetolo tse di bofefo, bong ba motlotlo mongwe le mongwe yo o phepafetseng le hisitori ya moreki mo rekoteng e le nngwe.
• Pele ga go golaganya, dumalanang gore ke mang yo o arabang, ka bofefo bo bo kaeng le gore go tshwanetse ga rekotiwa eng morago ga motlotlo mongwe le mongwe.
• Latedisa nako ya phetolo, metlotlo e e sa arabiwang le metlotlo e e fetogang go nna ditumalano kgotsa dipeelo.

Kgolagano ya Facebook Messenger CRM ke eng?

Facebook Messenger ke mofuta wa melaetsa yo bareki ba bantsi ba o meletsang go botsa dipotso, go kopa ditlhwatlhwa le go peela ditirelo ka Tsebe ya kgwebo ya Facebook. Fa kgwebo e tsamaisa ditlhaeletsano tseo mo gare ga didirisiwa tsa Meta fela kgotsa mo leineng la go tsena la motho a le mongwe, metlotlo e nna kwa ntle ga CRM. Kgolagano ya Facebook Messenger CRM e golaganya mofuta o le CRM ya gago mo metlotlo e e tsenang e gorogang mo inboxeng ya CRM, mo setlhopha se ka buisang le go e araba le go e golaganya le direkote tsa bareki.

Inbox ya omnichannel e tswelela pele ka kgato e nngwe: e phutha metlotlo go tswa mo mefuteng e le mantsi, jaaka WhatsApp Business, Telegram le Facebook Messenger, go nna ponagalo e le nngwe. Setlhopha sa gago ga se tlhole se fetola fa gare ga diapp go bona gore ke mang yo o emetseng karabo.

Ke eng fa o tshwanetse go golaganya Facebook Messenger le CRM ya gago

Melaetsa e emisa go nna mo leineng le le lengwe la go tsena

Fa motho a le mongwe e le ene a arabang mo Page Messenger, motlotlo mongwe le mongwe wa moreki o meletsa mo go ene. Fa a tshophegile, a lwala kgotsa a tlogela khampani, melaetsa e a emela. Mo inboxeng e e abelanwang ya CRM, setlhopha sotlhe se ka bona mme sa tsaya metlotlo.

Motlotlo mongwe le mongwe o na le mong wa one

Mo ditshwantshong tse di rometsweng tsa skrine kgotsa phitlhelelo e e abelanwang ya Tsebe ntle le melao e e phepafetseng, ga go phepa gore ke mang yo o rweleng maikarabelo a karabo. Mo inboxeng ya CRM, motlotlo o ka abelwa motho, gore go nne phepa gore ke mang yo o tshwanetseng go araba.

Hisitori ya moreki e mo lefelong le le lengwe

Fa motlotlo o nna thoko le rekote ya moreki, motho yo o arabang o ka bona dithoto tse di rekilweng pele, ditumalano tse di bulegileng le dinoto. Dikarabo di nna tse di maleba le tse di sa iphetleng kgapetsa-kgapetsa.

Go latela morago go a kgonagala

Potso mo Messenger ka tlhotlhwa gantsi ke tshimologo ya thekiso. Fa motlotlo o le mo CRM, o ka lebisa mo tumalanong, tiro kgotsa kgotlhotso lebakeng la go lebalwa mo lenaaneng la motlotlo. Kaedi ya rona mo go tsamaiso ya batlhotlheletsegi e tlhalosa ka moo o ka tsweletsang dipotso tse pele ka teng.

Messenger mo didirisiweng tsa Meta kgatlhanong le Messenger mo inboxeng ya CRM

Ka moo Facebook Messenger e dirang ka teng mo Lua CRM

Mo tsebeng ya dikgolagano ya Lua CRM, Facebook Messenger e kwalwa mo karolong ya Omnichannel Inbox. Karolo eo e golaganya metswedi ya melaetsa le imeile gore metlotlo ya bareki e amogelwe mo inboxeng e le nngwe e e kopantsweng. Lua CRM e go letlelela go golaganya Tsebe ya Facebook go amogela metlotlo ya Messenger mo inboxeng ya omnichannel. E nna mmogo le Telegram Inbox, WhatsApp Business le Instagram Direct, gore kgwebo e kgone go tlisa metswedi ya yone e megolo ya metlotlo mmogo lebakeng la go tsamaisa e mongwe le e mongwe ka thoko.

E rile Facebook Messenger e sena go golaganngwa, metlotlo e goroga mo inboxeng ya omnichannel, mo setlhopha sa gago se ka dirang le yone mmogo le karolo e e setseng ya Lua CRM: direkote tsa bareki, ditumalano, ditiro le metsamao e e itiratsang (automation). Go baakanya kgolagano ka boyone, latela ditaelo tse di bontshitsweng tsa Facebook Messenger mo Lua CRM kgotsa o kope thuso mo setlhophang sa Lua CRM. Fa o tlhoka kgolagano e e sa kwalweng, tsebe ya dikgolagano gape e na le kgetho ya Request Integration.

Ka moo o ka baakanyang setlhopha sa gago ka teng pele o golaganya Facebook Messenger

Kgolagano ya setegeniki ke sephatlo fela sa tiro. Sephatlo se sengwe ke go dumalana gore setlhopha se tla dirisa inbox jang. Dikgato tse di a thusa:

1. Tsaa tshwetso gore ke Tsebe efe ya Facebook e e leng mofuta wa kgwebo. Dirisa Tsebe ya semmuso e bareki ba seng ba e romela melaetsa, lebakeng la di-profile tsa botho.
2. Tlhopha yo o arabang. Tlhapa batho kgotsa setlhopha se se nang le maikarabelo a metlholo ya Messenger le mothusi wa dinako tsa fa go tletse.
3. Tlhomelela maikemisetso a nako ya karabo. Sekai, karabo ya ntlha mo dioreng tsa tiro ka letsatsi lona leo. E kwale fa fatshe gore mongwe le mongwe a itse maemo a a beilwego.
4. Dumalana ka melao ya kabo. Tshwetso gore motlholo o tshwanetse go fetisediwa leng go tsa go rekisa, thuso kgotsa modirammogo yo o rileng.
5. Baakanya dikarabo tse di tlwaelegileng. Kwala dikarabo tse dikhutshwane, tse di nang le botsalano bakeng tsa dipotso tse di bodiwang gantsi tse di chatseng metlhwatlhwa, diora tsa go bula le go tlisa dithoto.
6. Tlhalosa se se tshwanetseng go kwala. Dumalana gore motlholo o tshwanetse go tlhama tumalano, tiro kgotsa ntlha mo rekotong ya moreki leng.
7. Gokaganya Facebook Messenger. Latela ditaelo tse di mo teng ga kumo mo Lua CRM, kgotsa ikgolaganye le setlhopha sa Lua CRM, gore metlholo e emsha e goroge mo inbokoseng ya mefuta yotlhe ya ditlhaeletsano (omnichannel inbox).
8. Tshekatsheka morago ga dibeke tse pedi. Thola dinako tsa karabo le metlholo e e sa arabiwang, mme o baakanye melao.

Ditsela tse di gaisang tsa go tsamaisa metlholo ya Messenger

Araba jaaka motho, e seng roboto

Messenger ke molaetsa wa motho ka sebele. Dikarabo tse dikhutshwane, tse di phepafetseng le tse di nang le botsalano di dira botoka go na le melaetsa e meleele ya semmuso.

Tswala mepotologo

Fa potso e arabilwe kgotsa thata e rarabolotswe, tshwaya motlholo jaaka o weditswe gore inbokose e bontshe fela se se sa ntse se tlhoka tlhokomelo.

Gokaganya metlholo le bareki

Gokaganya motlholo mongwe le mongwe le rekoto e e nepagetseng ya moreki, gore modirammogo yo o latelang a bone ditshekamelo tsa pele.

Fetola dipotso go nna dikgato tse di latelang

Fa moreki a botsa ka tlhotlhwa kgotsa go nna teng ga thoto, tlhama tumalano kgotsa tiro ya go latelela. Thulaganyo e e siameng ya CRM automation e ka gakolola setlhopha fa nako ya go latelela e gorogile.

Tlotla sephiri le phitlhelelo ya Tsebe

Arolelana metlholo ya bareki fela le batho ba ba e tlhokang, mme o latele melao ya gago ya selegae ya tshireletso ya data hammoho le mekgwa ya gago ya phitlhelelo ya Tsebe ya Facebook.

Sekai sa setshwantsho: kgwebo ya selegae e e emisang go fosa melaetsa ya Messenger

Nka gore khamphani e nnye ya ditirelo mme bareki gantsi ba botsa dipotso le go peka ka Facebook Page Messenger. Mong wa kgwebo o kile a bo a araba go tswa mo tsenong ya gagwe ya sephiri ka maitseboa, mme melaetsa e mengwe e ne e arabiwa morago ga letsatsi. Morago ga go gokaganya Facebook Messenger le inbokose ya CRM, maloko a le mabedi a setlhopha a arolelana metlholo motshegare, puisano sengwe le sengwe se gokagantswe le moreki mme dipotso tsa ditlhotlhwa di nna ditiro tsa go latelela. Se ke sekai sa megopolo go bontsha kago ya tiro, e seng thuto e e meetsweng ya kgwebo.

Dipalopalo tse di tshwanetseng go latediswa

Nako ya karabo ya ntlha

Palomarega ya nako magareng ga molaetsa wa ntlha wa moreki le karabo ya ntlha go tswa mo setlhopheng sa gago.

Metlholo e e sa arabiwang

Palo ya metlholo e e sa ntse e emetse karabo ka bokhutlo tsa letsatsi lengwe le lengwe.

Metlholo e e fetotsweng

Metlholo ya Messenger e e lebisitseng mo tumalanong, peeletsong kgotsa thekisong ÷ metlholo yotlhe e emsha ya Messenger.

Metlholo ka leloko le le lengwe sa setlhopha

Kafa metlholo e arolelanweng ka teng mo setlhopheng, go lemoga morwalo o mo ntsi go sa le gale. Bona lenaane la rona la CRM KPIs bakeng tsa megopolo e mengwe.

Dipotso tse di bodiwang gantsi

Tshobokanyo

Tlhagiso ya Facebook Messenger CRM integration e fetola metlholo e e phatlaletseng ya Tsebe go nna metlholo e e arolelanwang le e e ka latedisiwang. Ka Lua CRM, go gokaganya Tsebe ya Facebook go tlisa metlholo eo ya Messenger mo inbokoseng ya omnichannel fa thoko ga direkoto tsa gago tsa bareki, ditumalano le ditiro. Dumalanang gore ke mang yo o arabang le gore ka lebelo le fe, gokaganya molaetsa o o latelang ditaelo tsa mo kumo kgotsa ka thuso go tswa mo setlhopheng sa Lua CRM, mme o tshekatsheke diphetogo morago ga dibeke di le mmalwa. Bakeng tsa ditsela tse di ntsi tsa go boloka bareki ba boela, bala kaedi ya rona ya ditsela tsa go boloka bareki. Go bapisa le mefuta e mengwe ya metlholo e e setse e builwe mo polokelong ya rona ya maranyane, bona dikaedi tsa WhatsApp Business CRM integration le Telegram CRM integration.