Lua CRM vs Bitrix24: Which Is Better for Your Business?
How Lua CRM and Bitrix24 compare on pricing, AI, ERP features, and support, and which one fits your business.
Lua CRM vs Bitrix24 at a glance
Short answer: Bitrix24 is a strong choice for teams that want a free plan, a very wide set of collaboration tools (chat, video calls, tasks, website builder, HR tools), and room for large headcounts at a flat price. Lua CRM suits small and mid-sized businesses that want CRM plus ERP-style operations such as inventory, financial management and invoicing, ready setups for their industry, and an AI assistant that customizes the system from plain-language requests.
Competitor pricing checked on November 8, 2026, from Bitrix24's official pricing page (cloud, USD, "Essentials" plans). Bitrix24 also sells higher "Vibe+" versions of each plan, and prices vary by region; confirm on bitrix24.com before buying.
| Feature | Lua CRM | Bitrix24 |
|---|---|---|
| Pricing model | Flat price per plan, not per user | Flat price per plan with a user limit |
| Paid plans (billed yearly, USD) | Starter $63/mo, Professional $159/mo, Enterprise $199/mo, Custom (quote) | Basic $49/mo, Standard $99/mo, Professional $199/mo, Enterprise from $399/mo (monthly billing: $69, $144, $289, from $579) |
| Free plan / trial | 14-day free trial on all plans, no credit card | Free plan (5 GB, basic CRM, tasks, chat); 15-day trial of higher-tier features, no credit card |
| Users | Up to 5 (Starter), up to 20 (Professional), unlimited (Enterprise) | 5 (Basic), 50 (Standard), 100 (Professional), 250 to 10,000 (Enterprise tiers) |
| AI features | Lua AI chatbot that customizes the system from natural-language requests; predictive analytics | AI for everyday work (CoPilot) on paid plans; AI chat assistant, meeting follow-up and AI automation agents on Vibe+ plans |
| Customization | Request new features or changes in plain language; Custom plan adds custom development | Automation rules, RPA (Professional+), Market apps, REST API and Vibecode app builder on Vibe+ plans, on-premise edition with source code |
| ERP capabilities | Built in: inventory & catalog, financial management, online invoicing, project and task management | Invoices & estimates (Standard+), projects, website builder, HR tools (Professional+); not positioned as a full ERP |
| Support | Email on all plans, priority on Professional, 24/7 dedicated support with account manager on Enterprise | Priority support on Enterprise; implementation and local-language help through Bitrix24 partners |
| Best for | SMEs that want CRM + operations in one tool, set up for their industry | Teams that want an all-in-one collaboration and CRM workspace, including large headcounts |
Key differences
Pricing: both flat, different limits
Both products charge a flat price per plan instead of per user, so neither punishes you for adding people. Bitrix24 is cheaper at the entry level and allows more users per plan: Basic is $49 a month for 5 users and Standard is $99 a month for 50 users on annual billing. Lua CRM's Starter is $63 a month for up to 5 users, Professional is $159 for up to 20, and Enterprise is $199 a month with unlimited users, which is below Bitrix24's Enterprise starting price of $399. Bitrix24 also has a free plan; Lua CRM offers a 14-day free trial instead.
Collaboration suite vs business operations
Bitrix24's strength is breadth for teamwork: chat, video calls, a shared feed, tasks with Kanban and Gantt, calendars, a website builder, e-signature and HR tools. Lua CRM puts the weight on running the business: CRM plus inventory and product catalog, financial management, online invoicing, project and task management, and a document builder in one system.
How you customize the system
Bitrix24 offers automation rules, RPA on Professional and above, a marketplace of apps, and on its Vibe+ plans a REST API and the Vibecode app builder. It also has an on-premise edition with source-code access. In Lua CRM, you describe a change, such as a new dashboard widget, to the built-in Lua AI chatbot in plain language, and the system implements it and notifies you when it's ready. The Custom plan adds custom development and integrations.
Industry focus
Bitrix24 is a general-purpose workspace used by businesses of every kind. Lua CRM offers ready setups for specific SME industries, including medical and dental clinics, travel agencies, logistics, manufacturing, retail and e-commerce, legal services, education, and real estate.
Which one should you choose?
When to choose Bitrix24
You want a free plan to start with.
You need chat, video calls, tasks and an intranet-style workspace alongside CRM.
You have a large team, or need more than 20 users at a low flat price.
You want an on-premise option or a large partner network for implementation.
When to choose Lua CRM
You want CRM, inventory, invoicing, finance and projects in one system.
You'd rather ask an AI assistant for a change than configure automations yourself.
You run an SME in an industry Lua CRM has a ready solution for.
You want unlimited users on Enterprise for $199 a month, billed yearly.
Frequently asked questions
Yes, for SMEs that want CRM and ERP-style operations such as inventory, financial management and invoicing in one system, with an AI assistant that customizes it. If you mainly need a free collaboration workspace with chat, video calls and tasks, Bitrix24 is a strong option.
Bitrix24 is usually cheaper at entry level: Basic costs $49 a month for 5 users and Standard $99 a month for 50 users on annual billing, as checked on November 8, 2026. Lua CRM costs $63, $159 or $199 a month (billed yearly), and its $199 Enterprise plan includes unlimited users, compared with Bitrix24 Enterprise from $399 a month for 250 users.
No. Lua CRM offers a 14-day free trial on all plans with no credit card required. Bitrix24 has a free plan with 5 GB of storage and basic CRM, tasks and chat, plus a 15-day trial of its higher-tier features.
Bitrix24 includes invoices and estimates, projects, a website builder and HR tools, but it is positioned as a CRM and collaboration platform rather than an ERP. Lua CRM includes inventory and catalog, financial management, online invoicing and project management in one product.
CoPilot provides AI for everyday work in Bitrix24's paid plans, and Vibe+ plans add an AI chat assistant, AI meeting follow-up, voice-to-task and AI automation agents. Lua CRM's AI chatbot can also customize the system itself: you describe a new feature or change in plain language and it is implemented for you.
Email support on all plans, priority support on Professional, and 24/7 dedicated support with a dedicated account manager on Enterprise. The Custom plan can include tailored support.
Try Lua CRM free for 14 days
No credit card required. Pick a plan, invite your team, and ask Lua AI to shape the system around how you work.